Amazon cover image
Image from Amazon.com

Transnational management : text, cases and readings in cross-border management / Christopher A. Bartlett, Paul W. Beamish.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York, NY : McGraw-Hill Education, 2014.Edition: Seventh edition.Description: xxiii, 710 pages : illustrations, maps ; 24 cm.ISBN:
  • 9781259010590
Subject(s): LOC classification:
  • HD62.4 .B365 2014
Courses that have reserved this title:
  • MSc International Business: Unit 2. International Strategy and Organisation
Summary: Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Includes bibliographical references and index.

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

MSc International Business: Unit 2. International Strategy and Organisation

Powered by Koha