Market-value pricing : definitions, concepts, and processes for market-value centric pricing / Gabriel Steinhardt.

By:

Steinhardt, Gabriel [author]

Material type: Text

TextLanguage: English Series: SpringerBriefs in Business ; 2191-5482Publication details: Cham, Switzerland : Springer Nature Switzerland, 2019.Description: xiii, 52 pages : illustrations, charts, table (black and white) ; 24 cm.ISBN:

9783030107338

Subject(s):

LOC classification:

HF5410-5417.5 S745 2019

Contents:

Pricing Fundamentals — Value Concept — Pricing Influencers — MVP Model — Blackblot Market-Value Pricing Model Glossary — Blackblot Market-Value Pricing (MVP) Model.

Summary: This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product's price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona	HF5416.5 STE (Browse shelf(Opens below))	Available		B03432

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Previous	HF5415.123 DEC La communication marketing (1995)	HF5415.123 DEC La communication marketing (1999, 2 ed.)	HF5415.123 DEC La communication marketing intégrée	HF5416.5 STE Market-value pricing : definitions, concepts, and processes for market-value centric pricing	HM646 LIN Fans and fan cultures : tourism, consumerism and social media	TX911.2 FEN Meetings, expositions, events, and conventions : an introduction to the industry	TX911.3.P4 BUR Handbook of human resource management in the tourism and hospitality industries

Pricing Fundamentals — Value Concept — Pricing Influencers — MVP Model — Blackblot Market-Value Pricing Model Glossary — Blackblot Market-Value Pricing (MVP) Model.

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product's price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.