Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen.

By:

Czinkota, Michael R [author]

Contributor(s):

Ronkainen, Ilkka A [author]

Material type: Text

TextLanguage: Spanish Original language: English Publication details: Estado de Mexico : Pearson Educación de México, 2013.Edition: Sixth editionDescription: xxxv, 677 pages : illustrations. maps (color) ; 28 cm.ISBN:

9789702602613

Subject(s):

Export marketing

LOC classification:

HF1416 .C953 2001

Summary: La sexta edición del libro Marketing internacional de los reconocidos autores es importante por muchas razones: Refleja la teoría y la experiencia del marketing internacional, al presentar resutaldos de investigaciones de todo el mundo y mostrar cómo las prácticas corporativas se están ajustando a la realidad del mercado de hoy. Cubre todo el espectro del marketing internacional, desde operaciones de inicio hasta la formación de alianzas virtuales.Summary: The sixth edition of the book International Marketing by the renowned authors is important for many reasons: It reflects the theory and experience of international marketing, presenting research results from around the world and showing how corporate practices are adjusting to today's market realities. It covers the entire spectrum of international marketing, from startup operations to the formation of virtual alliances.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF1416 CZI (Browse shelf(Opens below))	Available		B01540

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Previous	HF1008 KHA Winning in emerging markets : a road map for strategy and execution	HF1106 ELL Games, simulations, and playful learning in business education / edited by Caroline Elliott, Jon Guest, Elinor Vettraino.	HF1118 HEA Teaching and writing case studies : a practical guide	HF1416 CZI Marketing internacional	HF1416 GRE Global marketing	HF1480.5.Z4 FUK Falling behind : explaining the development gap between Latin America and the United States	HF5381 CLA Business model you	Next

Includes bibliographical references and indexes.

La sexta edición del libro Marketing internacional de los reconocidos autores es importante por muchas razones: Refleja la teoría y la experiencia del marketing internacional, al presentar resutaldos de investigaciones de todo el mundo y mostrar cómo las prácticas corporativas se están ajustando a la realidad del mercado de hoy. Cubre todo el espectro del marketing internacional, desde operaciones de inicio hasta la formación de alianzas virtuales.

The sixth edition of the book International Marketing by the renowned authors is important for many reasons: It reflects the theory and experience of international marketing, presenting research results from around the world and showing how corporate practices are adjusting to today's market realities. It covers the entire spectrum of international marketing, from startup operations to the formation of virtual alliances.