Entrepreneurial Marketing
Material type:
TextLanguage: English Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2021Description: xxviii, 346 p. il. 24 cm.ISBN: - 9781544320434
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | TBS Barcelona Libre acceso | HF5415 GOL (Browse shelf(Opens below)) | Available | B03686 |
Browsing TBS Barcelona shelves, Shelving location: Libre acceso Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415 EVR Market, études et recherches en marketing (2000) | HF5415 EVR Market, études et recherches en marketing (2003) | HF5415 FIG 60 cas d'école en stratégie et marketing | HF5415 GOL Entrepreneurial Marketing | HF5415 GRA Marketing de servicios (1999) | HF5415 GRA Marketing de servicios (2005) | HF5415 HEL Marketing |
Includes bibliographical references and index. TOC:-- CHAPTER 1 Marketing Using an Entrepreneurial Lens-- CHAPTER 2 Understanding Your Ecosystem-- CHAPTER 3 Identifying Your Customers' Journey-- CHAPTER 4 Listening to the Voice of the Customer-- CHAPTER 5 Managing Competition and Inertia-- CHAPTER 6 Creating Brand Engagement-- CHAPTER 7 Designing Marketing Partnerships That Empower Growth-- CHAPTER 8 Creating Sales Processes and Systems-- CHAPTER 9 Solution Selling-- CHAPTER 10 Doing Well While Doing Good-- CHAPTER 11 Deploying Omnichannel Marketing to Create Customer Engagement-- CHAPTER 12 Leveraging Old School Marketing Tactics-- CHAPTER 13 Using Data and Passion to Move From Idea to Market-- --
Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
