The global entrepreneur (2017, 4 ed.)
Material type:
TextLanguage: English Publication details: Jamric Press International, 2017Edition: Fourth editionDescription: xix, 395 p.ISBN: - 9780975315323
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | TBS Barcelona | HF1416 FOL (Browse shelf(Opens below)) | Not for loan | B03742 |
Browsing TBS Barcelona shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF1416 CZI Marketing internacional | HF1416 CZI International marketing | HF1416 CZI International marketing | HF1416 FOL The global entrepreneur (2017, 4 ed.) | HF1416 GRE Global marketing | HF1480.5.Z4 FUK Falling behind : explaining the development gap between Latin America and the United States | HF5115.5 KUM Customer relationship management : concept, strategy, and tools |
Before you go global - Why go global? - When is a company ready to go global? - Harmonized codes-classifying your export products - Which foreign markets will be successful for your company? - Selecting foreign markets - Sources of international marketing data - Getting global - Foreign market entry mode selection - Finding your partners for indirect exporting - Finding your partners for direct exporting - International business across cultures - International product and pricing strategies - Legal considerations - Tax and accounting issues - The mechanics of going global - Logistics - Documentation and export compliance - Financial risk, payment methods, and trade finance - Sustaining global success - Setting a pace for your export growth-assessing your export progress and success - Managing international channels of distribution - International advertising, public relations, and trade missions/shows - Key to success: a customer orientation - Sustaining success through clear communication and managing change - The Internet and international trade.
An excellent primer, The Global Entrepreneur uncovers all the hidden secrets to doing business in the real work. Author Jim Foley is praised for his street-smart advice. First printed in 1999, this text has been adopted by numerous colleges and universities for export and international trade education. It has also been used as a study resource guide for the NASBITE CGBP exam.
S2 B2 PBT P1 Global Entrepreneurship
