D2D Dinosaur to dynamo

Includes bibliographical references and index. TOC:-- Foreword: Why These 20 Are the D2D Companies -- Introduction: New Life in the 'Different' Economy -- NEW LIFE IN TRADITIONAL STRENGTHS -- Merck-Medco: Technology used for more than its own Sake -- Eaton Aeroquip: E-commerce melded to oneness with the value chain -- Powell's Books: Existing structure can be a blessing in disguise -- Snap-on Incorporated: Net strategy soars with pro-intermediation -- N-Bar Land Cattle Company: A value proposition overcomes commoditization -- PEOPLE TURNED LOOSE WITH TECHNOLOGY -- Inditex, SA: A clothier weaves a digital Web worldwide -- Enron Corporation: Fueled by the Internet, a high-energy outfit soars -- Resenbluth International: Technology in service to empowerment and emotion -- SEE THE FUTURE, MAKE IT HAPPEN -- iSteelAsia.com Ltd.: Be quick and be big -- DoveBid, Inc.: The best thing in auctioning since the microphone -- Cemex, SA: Daring to go digital cements customet relationships -- Antevia Inc.: A company that happens to embrace the Web -- CLICKS THAT BOOST BRICKS -- Charles Schwab Corporation: The best of high touch and high tech -- Tesco PLC: With clicks at home and bricks abroad, a grocer goes global -- Office Depot: Joy (and profit) in a wonderfully integrated infrastructure -- Quality Transmission Service: Auto repair doesn't have the best reputation -- TAKING TRANSFORMATION FROM THE TOP -- Bertelsmann AG: Overcoming culture to generate Internet speed -- Ford Motor Company: An icon of heavy metal reaches for the ether -- Eastman Chemical Company: an industry middleweight bulks up on the Net -- General Electric Company: after late arrival, this elephant's dancing fastest dancing fastest -- Conclusion: What It Takes to Make It in Our Digital Age -- Afterword: 60 Leader's Lessons From 20 Dynamo Companies--

Will these companies be long-term winners in the 21st century? Merck-Medco - uses its supposedly burdensome infrastructure to out-perform well financed pure dot-coms in online sales. Eaton Aeroquip - employs new technologies to leverage its long-standing expertise in supply-chain management. Powell's Books - was an online success before Amazon was online at all, with profitability from the outset. Snap-on Inc. - makes its dealers the main focus of digital initiatives, providing gains to stakeholders throughout the value chain. N-Bar Land and Cattle Company - breaks out of traditional commodity-business ruts with innovative use of the Web. Inditex, SA - combines the speed and empowerment enabled by new technologies to make its products consumer sensations. Enron Corporation - examines new technological capabilities as prospective avenues to reach new markets, offer new products, or invent new services. Rosenbluth International - applies technology every way possible to elevate its people from order processors to customer advocates. iSteelAsia.com Ltd. - transforms the historic role of an intermediary to make itself an indispensable provider of added-value services. DoveBid, Inc. - melds its traditional live auctioning and wonders of the Web to produce gains for buyers, sellers, and the company itself. Cemex, SA - employs technology in cement delivery to overcome the once-intractable obstacles of traffic and weather. Antevia Inc. - enhances and extends its personal services by using the Web to succeed as a unique niche player. Charles Schwab Corporation - enjoys unprecedented success because it dropped all distinctions between online and offline customers. Tesco PLC - is the world's sole example of what pure dot-coms and established retailers have failed to become: a profitable online grocer. Office Depot - creates a virtuous cycle of mutual benefits among its store, catalog, and Web sales channels. Quality Transmission Service - demonstrates that no business is too small or too rooted to physical location to win gains from Web presence. Bertelsmann AG - shows that a company's long-standing culture can accommodate digital transformation on the strength of a CEO's persistence. Ford Motor Company - is using the Internet to revolutionize processes and structures little changed for nearly a century. Eastman Chemical Company - provides evidence that size, location, and line of business are no obstacles to determined digital initiatives. General Electric Company - went from digital noncombatant to new economy superstar in barely a year's time.