Music management, marketing and PR / Chris Anderton, James Hannam, Johnny Hopkins.

By:

Anderton, Chris [author.]

Contributor(s):

Material type: Text

TextLanguage: English Publisher: Thousand Oaks : SAGE Publications, 2022Edition: 1st ed.Description: viii, 226 pages : illustrations ; 25 cmISBN:

9781526497383

Subject(s):

Summary: This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organizations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include : Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing, and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion — and anybody looking to build their career in the music industries.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	ML3790 AND (Browse shelf(Opens below))	1	Available		B05272

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Previous	ML3845 KRA Why classical music still matters	ML3920 VIS How music can make you better	ML3920 VIS How music can make you better	ML3790 AND Music management, marketing and PR	ML3790 GRA Music, management, marketing, and law : interviews across the music business value chain	NA5461 SOM Ships of Heaven	NC1766.U52 MOV Pixar storytelling	Next

This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organizations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include : Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing, and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion — and anybody looking to build their career in the music industries.