Firms in the fashion industry : sustainability, luxury and communication in an international context / Laura Rienda, Lorena Ruiz-Fernández, Lindsey Drylie Carey, Irene García-Medina, editors.

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Palgrave Macmillan, 2021Description: xix, 169 pages : illustrations ; 22 cmISBN:

9783030762544

Subject(s):

Contents:

1. An overview of sustainability and firms branding strategies in the fashion industry -- 2. Sustainability and heritage in practice; the case of Harris Tweed Hebrides -- 3. Quantitative analysis of the fashion industry comparing Spanish and British fashion companies -- 4. Luxury brands, consumer behaviour and sustainability -- 5. The role of social media in the fashion industry -- 6. Communication in the fashion industry: Sustainability focus -- 7. Conclusion

Summary: This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona	TT497 GAR (Browse shelf(Opens below))	Available		B02305

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Previous	TT497 BLA European fashion : the creation of a global industry	TT497 BRA Fashion forecasting	TT497 CAI Beyond fashion : inside the fashion business	TT497 GAR Firms in the fashion industry : sustainability, luxury and communication in an international context	TT504.6.A35 KWE Africa in fashion : luxury, craft and textile heritage	TT505 DIR Little book of Balenciaga : the story of the iconic fashion house	TT505.D5 HOM The little book of Dior	Next

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.