Amazon cover image
Image from Amazon.com

Data strategy : how to profit from a world of big data, analytics and artificial intelligence / Bernard Marr.

By: Material type: TextTextLanguage: English Publication details: London ; New York, NY : Kogan Page, 2022.Edition: Second edition.Description: ix, 259 pages ; 24 cmISBN:
  • 9781398602588
Subject(s): LOC classification:
  • HF54.5 .M37 2022
Summary: 90% of today's data was generated in the last two years, and the amount of data we have available is predicted to double every two years. Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights from bestselling author and big data guru Bernard Marr. Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals. But this resource is too often not being fully utilized and is far from being arguably the world's most valuable resource. Data Strategy is the must-read guide on how to create a robust data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy. This new edition of this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.
Holdings
Item type Current library Call number Status Notes Date due Barcode
Book TBS Barcelona Libre acceso HF54.5 MAR (Browse shelf(Opens below)) Available RESERVE B04244
Book TBS Barcelona Libre acceso HF54.5 MAR (Browse shelf(Opens below)) Available RESERVE B04242
Book TBS Barcelona Libre acceso HF54.5 MAR (Browse shelf(Opens below)) Available B04243

Includes bibliographical references and index.

90% of today's data was generated in the last two years, and the amount of data we have available is predicted to double every two years. Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights from bestselling author and big data guru Bernard Marr. Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals. But this resource is too often not being fully utilized and is far from being arguably the world's most valuable resource. Data Strategy is the must-read guide on how to create a robust data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy. This new edition of this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.

Powered by Koha