Digital sales transformation in a customer first world / by Donal Daly ; foreword by Mike Rosenbaum.

By:

Daly, Donal [author.]

Material type: Text

TextLanguage: English Publication details: Cork : Oak Tree Press, [2017]Description: 540 pagesISBN:

9781781193297

Subject(s):

DDC classification:

658.8/23 23

LOC classification:

HF5770

Summary: Digital Sales Transformation is about selling in a digitally transformed world. It changes how you sell and engage with your customer. Defining a Digital Sales Transformation blueprint to guide sales organizations to respond to this disruption as they struggle to catch up to their more digitally advanced customers is this book's core theme. Digital Sales Transformation in a Customer First World will be your constant companion as your execute your Digital Sales Transformation strategy. At over 500 pages, it is packed with actionable knowledge as a blueprint for your journey. It guides you to define your Ideal Customer Profile, to Understand the Customer's Business, to Build, Elevate and Expand Relationships, and how to Create and Communicate Value. It includes a framework to build an effective Executive Sponsor Program, to execute Account Based Marketing, and describes the role of Artificial Intelligence in enterprise B2B sales. It sets out Strategy, Sales Execution, and Sales Management methods for Sales Process, Opportunity Management, Account Management and overall Sales Team Performance Management, and it describes the technology to use in each case.

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona	HF5770 DAL (Browse shelf(Opens below))	Available		B04223

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Previous	HF5686.F46 PAT Research methods for accounting and finance	HF5718.22 GAL Talk like TED : the 9 public speaking secrets of the world's top minds /	HF5718.22 GAL Talk like TED : the 9 public speaking secrets of the world's top minds /	HF5770 DAL Digital sales transformation in a customer first world	HF5813.U6 HEI Mid-century ads	HF5822 PAC The hidden persuaders	HF5822 PHI Ethics and manipulation in advertising : answering a flawed indictment	Next

Includes bibliographical references and index.

Digital Sales Transformation is about selling in a digitally transformed world. It changes how you sell and engage with your customer. Defining a Digital Sales Transformation blueprint to guide sales organizations to respond to this disruption as they struggle to catch up to their more digitally advanced customers is this book's core theme. Digital Sales Transformation in a Customer First World will be your constant companion as your execute your Digital Sales Transformation strategy. At over 500 pages, it is packed with actionable knowledge as a blueprint for your journey. It guides you to define your Ideal Customer Profile, to Understand the Customer's Business, to Build, Elevate and Expand Relationships, and how to Create and Communicate Value. It includes a framework to build an effective Executive Sponsor Program, to execute Account Based Marketing, and describes the role of Artificial Intelligence in enterprise B2B sales. It sets out Strategy, Sales Execution, and Sales Management methods for Sales Process, Opportunity Management, Account Management and overall Sales Team Performance Management, and it describes the technology to use in each case.

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