European fashion : the creation of a global industry / edited by Regina Lee Blaszczyk and Veronique Pouillard

Contributor(s):

Material type: Text

TextLanguage: English Series: Studies in Design and Material CulturePublisher: Manchester : Manchester University Press, 2018Description: xxi, 319 p. : il. ; 24 cmISBN:

9781526122094
9781526122100

Subject(s):

Contents:

1 Fashion as enterprise - Regina Lee Blaszczyk and Véronique Pouillard - Part I: Reinventing Paris fashion - 2 Recasting Paris fashion: haute couture and design management in the postwar era - Véronique Pouillard - 3 LVMH: storytelling and organizing creativity in luxury and fashion - Pierre-Yves Donzé and Ben Wubs - 4 Reawakening the 'sleeping beauties' of haute couture: the case of Guy and Arnaud de Lummen - Johanna Zanon - Part II: International connections and the role of retailers - 5 Buying abroad, selling in Paris: the 1953 Italian fair at Galeries Lafayette - Florence Brachet Champsaur - 6 Anonymous tastemakers: the role of American buyers in establishing an Italian fashion industry, 1950-55 - Sonnet Stanfill - 7 The rise and fall of European fashion at Filene's in Boston - Regina Lee Blaszczyk - 8 H&M: how Swedish entrepreneurial culture and social values created fashion for everyone - Ingrid Giertz-Mårtenson - Part III: European fashion on the periphery - 9 Competitiveness of the Japanese denim and jeans industry: the cases of Kaihara and Japan Blue, 1970-2015 - Rika Fujioka and Ben Wubs - 10 Rhythms of production in Scottish textiles and fashion - Shiona Chillas, Melinda Grewar, and Barbara Townley - 11 The 'ethical sell' in the Indian luxury fashion business - Tereza Kuldova - 12 A bag of remembrance: a cultural biography of Red-White-Blue, from Hong Kong to Louis Vuitton - Wessie Ling.

Summary: The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion. This volume examines the transition from the old system to the new in a series of case studies grouped around three major themes. Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments. Part II considers the retailer's role in shaping taste, responding to consumer expectations and disseminating fashion merchandise. Part III looks to alternative visions of the European fashion system that have appeared in unexpected places. The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business -- Presentación del editor

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona	TT497 BLA (Browse shelf(Opens below))	Available

Browsing TBS Barcelona shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	TT515 HOL Fashion trend forecasting	TT557 LIT The future of fashion	TT497 BLA The fashion forecasters : a hidden history of color and trend prediction	TT497 BLA European fashion : the creation of a global industry	TT497 BRA Fashion forecasting	TT497 CAI Beyond fashion : inside the fashion business	TT497 GAR Firms in the fashion industry : sustainability, luxury and communication in an international context	Next

Index and bibliography.

1 Fashion as enterprise - Regina Lee Blaszczyk and Véronique Pouillard -
Part I: Reinventing Paris fashion -
2 Recasting Paris fashion: haute couture and design management in the postwar era - Véronique Pouillard -
3 LVMH: storytelling and organizing creativity in luxury and fashion - Pierre-Yves Donzé and Ben Wubs -
4 Reawakening the 'sleeping beauties' of haute couture: the case of Guy and Arnaud de Lummen - Johanna Zanon -
Part II: International connections and the role of retailers -
5 Buying abroad, selling in Paris: the 1953 Italian fair at Galeries Lafayette - Florence Brachet Champsaur -
6 Anonymous tastemakers: the role of American buyers in establishing an Italian fashion industry, 1950-55 - Sonnet Stanfill -
7 The rise and fall of European fashion at Filene's in Boston - Regina Lee Blaszczyk -
8 H&M: how Swedish entrepreneurial culture and social values created fashion for everyone - Ingrid Giertz-Mårtenson -
Part III: European fashion on the periphery -
9 Competitiveness of the Japanese denim and jeans industry: the cases of Kaihara and Japan Blue, 1970-2015 - Rika Fujioka and Ben Wubs -
10 Rhythms of production in Scottish textiles and fashion - Shiona Chillas, Melinda Grewar, and Barbara Townley -
11 The 'ethical sell' in the Indian luxury fashion business - Tereza Kuldova -
12 A bag of remembrance: a cultural biography of Red-White-Blue, from Hong Kong to Louis Vuitton - Wessie Ling.

The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion. This volume examines the transition from the old system to the new in a series of case studies grouped around three major themes. Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments. Part II considers the retailer's role in shaping taste, responding to consumer expectations and disseminating fashion merchandise. Part III looks to alternative visions of the European fashion system that have appeared in unexpected places. The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business -- Presentación del editor