Marketing heritage : archaeology and the consumption of the past / edited by Yorke Rowan & Uzi Baram.

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Walnut Creek, CA : Rowman & Littlefield, c2004.Description: x, 315 p. : ill. ; 24 cm.ISBN:

9780759103429

Subject(s):

DDC classification:

338.4/791 22

LOC classification:

CC135 .M325 2004

Contents:

"Archaeology after Nationalism: Globalization and the Consumption of the Past" — The Legal and Historical Context for Marketing Heritage — "International Conventions and Cultural Heritage Protection" — "The Politics of Playing Fair, or, Who's Losing Their Marbles?" — "From Lord Elgin to James Henry Breasted: The Politics of the Past in the First Era of Globalization" — Commodification of the Past — "Conflating Past and Present: Marketing Archaeological Tourism? Advertising and the Appropriation of Culture" — "Mementos of the Past: Material Culture of Tourism at Stonehenge and Avebury" — "Where are the Maya in Ancient Maya Archaeological Tourism? Advertising and the Appropriation of Culture" — Archaeology in the Global Age — "Archaeological Research and Cultural Heritage Management in Cambodia's Mekong Delta: The Search for the 'Cradle of Khmer Civilization'" — "Recovering the German Nation: Heritage Restoration and the Search for Unity" — "Deep Dirt: Messing up the Past at Colonial Williamsburg" — "Targeting Heritage: The Abuse of Symbolic Sites in Modern Conflicts" — Representing the Past — "Tourism, the Ideology of Design and the Nationalized Past in Zippori/Sepphoris, an Israeli National Park" — "The Roads to Ruins: Accessing Islamic Heritage in Jordan" — "Re-Packaging the Pilgrimage: Visiting the Holy Land in Orlando" — Conclusions: Archaeologists and the Marketing of Heritage — "Is the medium the message? The art of interpreting archaeology in the U.S. National Parks" — "Engaging with Heritage Issues: The Role of the World Archaeological Congress" — "Making the Past Profitable in an Age of Globalization and National Ownership: contradictions and considerations".

Summary: What are the implications of mass tourism and globalization for the field of archaeology? How does this change popular understandings of the past? Increasingly archaeological sites worldwide are being commodified for a growing tourist trade. At best, expansion of programs can aid in the protection and historic preservation of sites and strenghten community identities. However, unchecked commercial development may undermine the integrity of these same sites, replacing local interests with corporate ones, economically and culturally. Within this volume, original case studies from well-known sites in Cambodia, Israel, England, Mexico, and North America are presented to address the complex interaction between archaeology and nationalist, political, and commercial policies. This book should appeal to archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well others with an interest in the preservation of archaeological sites as historic locales.

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona	G156.5 ROW (Browse shelf(Opens below))	Available		B02321

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Previous	G155 DUR Tourisme, la France no 1 mondial	G155 HAZ Management des projets de tourisme et de loisirs	G156.5 PAR Cultural heritage marketing : a relationship marketing approach to conservation services	G156.5 ROW Marketing heritage : archaeology and the consumption of the past	GAV428.5 MID Marketing and sales : in the fitness sector	GE190.L29 DEC Environmental governance in Latin America	GE195 EXT This is not a drill	Next

Includes bibliographical references and index.

"Archaeology after Nationalism: Globalization and the Consumption of the Past" —
The Legal and Historical Context for Marketing Heritage —
"International Conventions and Cultural Heritage Protection" —
"The Politics of Playing Fair, or, Who's Losing Their Marbles?" —
"From Lord Elgin to James Henry Breasted: The Politics of the Past in the First Era of Globalization" —
Commodification of the Past —
"Conflating Past and Present: Marketing Archaeological Tourism? Advertising and the Appropriation of Culture" —
"Mementos of the Past: Material Culture of Tourism at Stonehenge and Avebury" —
"Where are the Maya in Ancient Maya Archaeological Tourism? Advertising and the Appropriation of Culture" —
Archaeology in the Global Age —
"Archaeological Research and Cultural Heritage Management in Cambodia's Mekong Delta: The Search for the 'Cradle of Khmer Civilization'" —
"Recovering the German Nation: Heritage Restoration and the Search for Unity" —
"Deep Dirt: Messing up the Past at Colonial Williamsburg" —
"Targeting Heritage: The Abuse of Symbolic Sites in Modern Conflicts" —
Representing the Past —
"Tourism, the Ideology of Design and the Nationalized Past in Zippori/Sepphoris, an Israeli National Park" —
"The Roads to Ruins: Accessing Islamic Heritage in Jordan" —
"Re-Packaging the Pilgrimage: Visiting the Holy Land in Orlando" —
Conclusions: Archaeologists and the Marketing of Heritage —
"Is the medium the message? The art of interpreting archaeology in the U.S. National Parks" —
"Engaging with Heritage Issues: The Role of the World Archaeological Congress" —
"Making the Past Profitable in an Age of Globalization and National Ownership: contradictions and considerations".

What are the implications of mass tourism and globalization for the field of archaeology? How does this change popular understandings of the past? Increasingly archaeological sites worldwide are being commodified for a growing tourist trade. At best, expansion of programs can aid in the protection and historic preservation of sites and strenghten community identities. However, unchecked commercial development may undermine the integrity of these same sites, replacing local interests with corporate ones, economically and culturally. Within this volume, original case studies from well-known sites in Cambodia, Israel, England, Mexico, and North America are presented to address the complex interaction between archaeology and nationalist, political, and commercial policies. This book should appeal to archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well others with an interest in the preservation of archaeological sites as historic locales.

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