Doing business in emerging markets / S. Tamer Cavusgil, Pervez N. Ghauri and Leigh Anne Liu.
Material type: TextLanguage: English Publisher: Los Angeles ; London : SAGE, Publications Ltd., 2021Copyright date: ©2021Edition: 3rd editionDescription: xxi, 353 pages : illustrations ; 25 cmISBN:- 9781526494559
- 382.6 23
- 658.049 23
- HD62.4 .C3885 2021
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Recommended bibliography book | TBS Barcelona | HD62.4 CAV (Browse shelf(Opens below)) | Available | B02417 | |
Recommended bibliography book | TBS Barcelona | HD62.4 CAV (Browse shelf(Opens below)) | Available | B02416 |
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HD62.4 CAV International business | HD62.4 CAV International business | HD62.4 CAV Doing business in emerging markets | HD62.4 CAV Doing business in emerging markets | HD62.4 COL International business | HD62.4 COL International business | HD62.4 GAN Born global : successful global expansion by those who've done it |
Includes bibliographical references and indexes.
Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe.
Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical understanding of the growth economies presented within the book, alongside their common characteristics, evolution, and significance in the global economy.
Making use of original cases encompassing countries including Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets throughout the world today, including the rising middle class, partnering, and negotiation techniques.
This text is essential reading for international business students, researchers and practitioners focused on business in emerging markets.