Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By:

Kim, W. Chan [author]

Contributor(s):

Mauborgne, Renée [author]

Material type: Text

TextLanguage: English Publication details: Boston, MA : Harvard Business Review Press, 2015.Edition: Expanded edition.Description: xxviii, 287 pages : illustrations, graphs, tables (black and white) ; 25 cm.ISBN:

9781625274496

Subject(s):

LOC classification:

HF5415.153 .K53 2015

Contents:

Creating blue oceans — Analytical tools and frameworks — Reconstruct market boundaries — Focus on the big picture, not the numbers — Reach beyond existing demand — Get the strategic sequence right — Overcome key organizational hurdles — Build execution into strategy — The sustainability and renewal of blue ocean strategy.

Summary: In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, "Blue Ocean Strategy," now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth. "Blue Ocean Strategy" presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red ; Updates on all cases and examples in the book, bringing their stories up to the present time ; Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HF5415.153 KIM (Browse shelf(Opens below))	Available		B02491
Recommended bibliography book	TBS Barcelona	HF5415.153 KIM (Browse shelf(Opens below))	Available		B02490

Includes bibliographical references and index.

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, "Blue Ocean Strategy," now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.

"Blue Ocean Strategy" presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red ; Updates on all cases and examples in the book, bringing their stories up to the present time ; Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years.

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.