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Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: Harlow, England ; New York : Pearson, 2023Edition: 9th ed.Description: 860 pages; 30 cmISBN:
  • 9781292402727
Subject(s): LOC classification:
  • HD30.4 .S28 2023
Contents:
Research, reflective diaries and the purpose of this book — Generating a research idea and developing your — research proposal — Critically reviewing the literature — Understanding research philosophy and approaches to theory — development — Formulating the research design — Negotiating access and research ethics — Selecting samples — Obtaining and evaluating secondary data — Collecting primary data through observation — Collecting primary data using interviews and diaries — Collecting primary data using questionnaires — Analysing data quantitatively — Analysing data qualitatively — Writing and presenting your project report.
Summary: Written by experts, the book will guide you through the entire process, from critically reviewing the literature and designing your research all the way to its completion, helping you answer key questions such as: How do I generate a research idea and design my research? — How do I review the literature critically? — Why is research philosophy relevant to my research? — How do I collect and analyse my data? — When and what do I need to write? — How can I do research virtually? — With a range of new and updated features and self-study prompts, this edition will allow you to self-reflect and apply your knowledge to your own project. The latest Companion — Website also provides online datasets, test questions and more case studies, whilst the comprehensive glossary of over 750 research-related terms will help you gain a deeper understanding of the relevant definitions. Check out Mark Saunders' top tips for studying business research methods to business students! Further features, such as boxed examples of students' experiences, news articles, published management research, along with contemporary case studies, will support you as you progress with your work and help you in overcoming challenges you meet along the way.
Holdings
Item type Current library Call number Copy number Status Notes Date due Barcode
Recommended bibliography book TBS Barcelona Libre acceso HD30.4 SAU (Browse shelf(Opens below)) 1 Available B05033
Recommended bibliography book TBS Barcelona Libre acceso HD30.4 SAU (Browse shelf(Opens below)) 2 Available RESERVE B02800

Includes bibliographical references and index.

Research, reflective diaries and the purpose of this book — Generating a research idea and developing your — research proposal — Critically reviewing the literature — Understanding research philosophy and approaches to theory — development — Formulating the research design — Negotiating access and research ethics — Selecting samples — Obtaining and evaluating secondary data — Collecting primary data through observation — Collecting primary data using interviews and diaries — Collecting primary data using questionnaires — Analysing data quantitatively — Analysing data qualitatively — Writing and presenting your project report.

Written by experts, the book will guide you through the entire process, from critically reviewing the literature and designing your research all the way to its completion, helping you answer key questions such as:

How do I generate a research idea and design my research? —
How do I review the literature critically? —
Why is research philosophy relevant to my research? —
How do I collect and analyse my data? —
When and what do I need to write? —
How can I do research virtually? —
With a range of new and updated features and self-study prompts, this edition will allow you to self-reflect and apply your knowledge to your own project. The latest Companion — Website also provides online datasets, test questions and more case studies, whilst the comprehensive glossary of over 750 research-related terms will help you gain a deeper understanding of the relevant definitions.

Check out Mark Saunders' top tips for studying business research methods to business students!
Further features, such as boxed examples of students' experiences, news articles, published management research, along with contemporary case studies, will support you as you progress with your work and help you in overcoming challenges you meet along the way.

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