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Marketing management / Philip Kotler, Kevin Lane Keller

Contributor(s): Material type: TextTextLanguage: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009.Edition: 13th ed.Description: xi, 662 pages, 114 variously numbered pages : illustrations (color) ; 29 cm.ISBN:
  • 9780136009986
Subject(s): LOC classification:
  • HF5415.13 .K64 2009
Online resources:
Contents:
Understanding marketing management -- capturing marketing insights -- connecting with customers -- building strong brands -- shaping the market offerings -- delivering value -- communicating value -- creating successful long-term growth.
Summary: For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Holdings
Item type Current library Call number Status Date due Barcode
Recommended bibliography book TBS Barcelona HF5415.13 KOT (Browse shelf(Opens below)) Available B03860

Includes bibliographical references and index.

Understanding marketing management -- capturing marketing insights -- connecting with customers -- building strong brands -- shaping the market offerings -- delivering value -- communicating value -- creating successful long-term growth.

For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

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