The Oxford handbook of pricing management edited by Özalp Özer and Robert Phillips

By:

Özalp Özer

Contributor(s):

Material type: Text

TextLanguage: English Publisher: Oxford : Oxford University Press, [2014]Description: 976 pages : illustracions ; 23 cmISBN:

9780198714811

Subject(s):

Pricing

Summary: The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HF 5416.5 OZE (Browse shelf(Opens below))	1	Available		B04659

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Previous	HF5415.5 DIX The effortless experience : conquering the new battleground for customer loyalty	HF5415.7 SIM Designing and managing the supply chain : concepts, strategies, and case studies	HF5416.5 MON Pricing : making profitable decisions	HF 5416.5 OZE The Oxford handbook of pricing management	HF5437 BAI Purchasing principles and management	HF5437 LYS Purchasing and supply chain management	HF5438.25 BOS Solution selling	Next

The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.