Principles of marketing / Frances Brassington, Stephen Pettitt.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780273695592
- HF5415 .B634
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | TBS Barcelona Libre acceso | HF5415 BRA (Browse shelf(Opens below)) | Available | B03394 | |
Book | TBS Barcelona Libre acceso | HF5415 BRA (Browse shelf(Opens below)) | Available | B03411 | |
Book | TBS Barcelona Libre acceso | HF5415 BRA (Browse shelf(Opens below)) | Available | B03410 | |
Book | TBS Barcelona Libre acceso | HF5415 BRA (Browse shelf(Opens below)) | Not for loan | B03409 |
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HF5415 BRA Principles of marketing / | HF5415 BRA Principles of marketing / | HF5415 BRA Principles of marketing / | HF5415 BRA Principles of marketing / | HF5415 BRA Essentials of marketing | HF5415 CEO Gestión comercial | HF5415 CER El marketing en la oficina bancaria |
Includes bibliographical references and index.
Brassington and Pettitts Principles of Marketing has proven to be hugely popular with first-time marketing students leading them painlessly through their course from basic principles such as what product should I market? to more specialised topics such as Relationship Marketing.
This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book.
The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.