The voice catchers : how marketers listen in to exploit your feelings, your privacy, and your wallet / Joseph Turow.

By:

Turow, Joseph [author.]

Material type: Text

9780300248036

Subject(s):

LOC classification:

HF5415.1264 .T87 2021

Contents:

Introduction: Here comes the voice intelligence industry -- Rise of the seductive assistants -- What marketers see in voice -- An operating system for your life -- Voice tech conquers the press -- Advertisers get ready -- Voice profiling and freedom.

Summary: The first in-depth examination of the voice intelligence industry, this timely book exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents around voice profiling, and their smart speakers already extract and use your voice prints for identification and more. Customer service centers are treating you differently from other callers based on what they conclude your voice reveals about your emotions, sentiments, and personality, often in real time. According to scientists, your weight, height, age, race, and illnesses can also be determined from the sound of your voice. Ultimately not only marketers-but also politicians and governments-may use voice profiling to infer characteristics about you to serve their interests, not yours or society's.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5415.1264 TUR (Browse shelf(Opens below))	1	Available		B04526

Browsing TBS Barcelona shelves, Shelving location: Libre acceso Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF5415.1263 MAL Business to business marketing	HF5415.1263 MAL Business to business marketing	HF5415.1263 MAL Business to business marketing	HF5415.1264 TUR The voice catchers : how marketers listen in to exploit your feelings, your privacy, and your wallet	HF5415.1265 AND The longer long tail : how endless choice is creating unlimited demand	HF5415.1265 DAH Social media marketing : theories & applications	HF5415.1265 VAY Day trading attention : how to actually build brand and sales in the new social media world	Next

Includes bibliographical references and index.

The first in-depth examination of the voice intelligence industry, this timely book exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents around voice profiling, and their smart speakers already extract and use your voice prints for identification and more. Customer service centers are treating you differently from other callers based on what they conclude your voice reveals about your emotions, sentiments, and personality, often in real time. According to scientists, your weight, height, age, race, and illnesses can also be determined from the sound of your voice. Ultimately not only marketers-but also politicians and governments-may use voice profiling to infer characteristics about you to serve their interests, not yours or society's.