Developing successful global strategies for marketing luxury brands / Fabrizio Mosca, University of Turin, Italy, Cecilia Casalegno, University of Turin, Italy, Rosalia Gallo, University Autónoma de Barcelona, Spain.
Material type: TextSeries: Advances in marketing, customer relationship management, and e-services (AMCRES) book seriesPublisher: Hershey : IGI Global Publisher of Timely Knowledge, [2021]Description: xxiii, 351 pages : illustrations ; 29 cm.ISBN:- 9781799858829
- 9781799868576
- HD9999.L852 D48 2021
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Recommended bibliography book | TBS Barcelona | SOON AVAILABLE HD9999.L852 (Browse shelf(Opens below)) | 1 | Available |
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SOON AVAILABLE Business dynamics : systems thinking and modeling for a complex world / | SOON AVAILABLE Investments | SOON AVAILABLE Karl Lagerfeld : a life in fashion | SOON AVAILABLE HD9999.L852 Developing successful global strategies for marketing luxury brands | SOON AVAILABLE NC1002.L63 MUL Logo modernism | SOON AVAILABLE Z246 SAM Design elements : understanding the rules and knowing when to break them | T14.5 MAE Las leyes de la simplicidad |
Includes bibliographical references and index.
"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"-- Provided by publisher.