The artification of luxury fashion brands : synergies, contaminations, and hybridizations / edited by Marta Massi, Alex Turrini ; foreword by Jean-Noël Kapferer.

Contributor(s):

Material type: Text

TextSeries: Palgrave studies in practice: Global fashion brand management ; 2523-3505.Publication details: Cham, Switzerland : Palgrave Macmillan, 2020.Description: xvii, 166 pages : illustrations, charts, portraits (some color) ; 21 cm.ISBN:

9783030261207

Subject(s):

LOC classification:

TT507 A785 2020

Contents:

When fashion meets art : the artification of luxury fashion brands / Marta Massi and Alex Turrini — Sergio Rossi and its magic kingdom : artistic interventions, brand identity renewal, and stakeholder awareness / Chiara Paolino and Ariane Berthoin Antal — Trussardi Art and fashion : a long-distance relationship? / Andrea Rurale and Stefano Prestini — Guccification : redefining luxury through art - the Gucci revolution / Giorgia Sepe and Alessia Anzivino — Christian Dior : the art of haute couture / Federica Antonaglia and Juliette Passebois Ducros — Balenciaga : the master of haute couture / Ciara Piancatelli, Piergiacomo Mion Dalle Carbonare, and Manuel Cuadrado-García

Summary: Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	TT507 MAS (Browse shelf(Opens below))	1	Available		B02552

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.

Description based on print version record.