E-business
Material type: TextLanguage: English Publication details: Palgrave Macmillan, 2002Description: xiv, 266 pages : illustrations ; 25 cmISBN:- 9780333949146
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | TBS Barcelona Libre acceso | HF5548.2 ROW (Browse shelf(Opens below)) | Available | B04877 |
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HF5485 MOC Gestion des entrepôts et plates-formes | HF5485 ROU Manual de logísitca para la gestión de almacenes | HF5485 ROU Manual de logísitca para la gestión de almacenes | HF5548.2 ROW E-business | HF5548.32 CUN B2B | HF5548.32 KAL E-business | HF5548.32 LAW Kick ass social commerce for e-preneurs |
1. Frameworks for e-business 2. Technologies-- 3. Website design and searching-- 4. Creating an e-presence-- 5. Serving customers-- 6. Online communities-- 7. e-business enterprise-- 8. E-business strategy-- 9. Protecting online communities and societies.--
'This book offers an overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organisational studies.' 'This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies - whatever those may be.'--Jacket.