Fashion management : a strategic approach / Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee.

By:

Varley, Rosemary, 1959- [author.]

Contributor(s):

Material type: Text

TextPublisher: New York, NY : Bloomsbury Academic, [2025]Edition: Second edition.Description: to be confirmedISBN:

9781350340565

Subject(s):

LOC classification:

HD9940.A2 V39 2025

Summary: "Written by expert academics and experienced author team Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas and Liz Gee, the highly anticipated second edition of this market-leading text solidifies the book's place as the go-to guide for students studying the business of fashion. With its truly international approach covering businesses from India to Sweden, and range of real-life case studies analysing businesses from behemoths, including ASOS and Hermès, to SMEs, such as Elvis and Kresse, it is the ideal companion for all students looking to prepare not only for their exams, but also for life working in the competitive world of fashion"-- Provided by publisher.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HD9940.A2 VAR SOON AVAILABLE (Browse shelf(Opens below))	1	Available

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Previous	HD9940.A2 OZU Digital marketing strategies for fashion and luxury brands	HD9940.A2 SIK Storytelling in luxury fashion : brands, visual cultures, and technologies	HD9940.A2 TUC Fashion wholesaling : from manufacturer to retailer	HD9940.A2 VAR SOON AVAILABLE Fashion management : a strategic approach	HD9999 BER The management of luxury : an international guide	HD9999 CHA The cult of the luxury brand	HD9999 CHE Luxury retail management : how the world's top brands provide quality product and service support	Next

Includes bibliographical references and index.

"Written by expert academics and experienced author team Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas and Liz Gee, the highly anticipated second edition of this market-leading text solidifies the book's place as the go-to guide for students studying the business of fashion. With its truly international approach covering businesses from India to Sweden, and range of real-life case studies analysing businesses from behemoths, including ASOS and Hermès, to SMEs, such as Elvis and Kresse, it is the ideal companion for all students looking to prepare not only for their exams, but also for life working in the competitive world of fashion"-- Provided by publisher.