Goodvertising : creative advertising that cares / Thomas Kolster.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780500516263
- Creative advertising that cares
- HF5823 .K65 2012
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book | TBS Barcelona | HF5831 KOL SOON AVAILABLE (Browse shelf(Opens below)) | 1 | Available |
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HF5823 MOR Advertising & IMC : principles & practice | HF5826.5 MCS Digital advertising | HF5829 DAY Advertising : information or manipulation? | HF5831 KOL SOON AVAILABLE Goodvertising : creative advertising that cares | HF6146.I58 EAG Social marketing | HF6178 DRU Disruption | HG106 KOO Analysis of financial data |
Includes bibliographical references and index.
Thought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American Express.
Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand’s corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters―Transparency, Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness, Generosity, Insight, and Full Commitment―it both inspires through great work and explains the principles involved. Over ninety campaigns in a full array of media channels are featured, and each is accompanied by a detailed commentary on the work. Including interviews and insights from leading advertising strategists, the book provides a comprehensive overview for professional advertising creatives, brand strategists, or anyone who works with a brand that values truth, trust, and responsibility. 400 color illustrations.