Contemporary strategy analysis : text and cases / Robert M. Grant.

By:

Grant, Robert M, 1948- [author]

Material type: Text

TextLanguage: English Publication details: Hoboken, NJ : John Wiley & Sons, 2010.Edition: Seventh edition.Description: xvi, 926 pages : illustrations (some color) ; 25 cm.ISBN:

9780470747094

Subject(s):

LOC classification:

HD30.28 .G7213 2010

Summary: Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style. Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.

Holdings ( 2 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HD30.28 GRA (Browse shelf(Opens below))	1	Available		B00898
Book	TBS Barcelona Libre acceso	HD30.28 GRA (Browse shelf(Opens below))	2	Available		B00899

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Previous	HD30.2 SAL Why digital transformations fail : the surprising disciplines of how to take off and stay ahead	HD30.2 SAL Why digital transformations fail : the surprising disciplines of how to take off and stay ahead	HD30.28 BUN The art of action	HD30.28 GRA Contemporary strategy analysis : text and cases	HD30.28 GRA Contemporary strategy analysis : text and cases	HD30.28 HAY Operations, strategy, and technology : pursuing the competitive edge	HD30.28 LER Les stratégies de l'entreprise (2008)	Next

Includes bibliographical references.

Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy.

In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.

Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style.

Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.