Mid-century ads / edited by Jim Heimann ; introduction by Steven Heller.

Contributor(s):

Material type: Text

TextLanguage: English Series: 40 series | 40 TaschenPublication details: Cologne : Taschen, 2023.Description: 509 pages : illustrations (chiefly color) ; 22 cm.ISBN:

9783836591478

Subject(s):

Genre/Form:

Pictorial works

LOC classification:

HF5813.U6 M525 2023

Contents:

Mad for ads — Advertising in the fifties: the age of affluence — Advertising in the sixties: so, what's the big idea? — Timeline.

Summary: Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ’60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HF5813.U6 HEI (Browse shelf(Opens below))	1	Available		B05380

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Includes index.

Mad for ads — Advertising in the fifties: the age of affluence — Advertising in the sixties: so, what's the big idea? — Timeline.

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ’60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.