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International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

By: Contributor(s): Material type: TextTextPublication details: Mason, OH : South-Western Cengage Learning, 2013.Edition: 10th edition.Description: xxxiii, 665 pages [27 variously numbered pages] : illustrations, maps (color) ; 28 cm.ISBN:
  • 9781133627517
Subject(s): LOC classification:
  • HF1416 .C953 2013
Contents:
pt. 1. The international environment — pt. 2. Finding global customers — pt. 3. The global marketing mix — pt. 4. Leadership in global marketing.
Courses that have reserved this title:
  • International Business: Unit 3. International Business Development
Summary: International Marketing, 10th Edition is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book TBS Barcelona Core Textbooks HF1416 CZI (Browse shelf(Opens below)) 1 Available B03303
Book TBS Barcelona Core Textbooks HF1416 CZI (Browse shelf(Opens below)) 2 Available B01539

Includes bibliographical references and indexes.

pt. 1. The international environment — pt. 2. Finding global customers — pt. 3. The global marketing mix — pt. 4. Leadership in global marketing.

International Marketing, 10th Edition is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.

International Business: Unit 3. International Business Development

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