Influence : science and practice / Robert B. Cialdini.
Material type:
- 9780205609994
- BF774 .C53 2009
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | TBS Barcelona | BF774 CIA (Browse shelf(Opens below)) | 1 | Available | B04405 |
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Includes bibliographical references (p. 235-253) and index.
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.