WOW worlds of wonder : experience design for curious people / Erik Bär & Stan Boshouwers ; English translations by Mark Hannay.

By:

Bär, Erik, 1969- [author.]

Contributor(s):

Material type: Text

9789063694647

Other title:

Worlds of wonder [Spine title]
Art of wonder

Subject(s):

LOC classification:

NK1520 .B37 2018

Contents:

Part one — WHO — Introduces the authors and the major vantage point of the book: psychology. Experience design is defined as the design of immersive spaces so as to direct human experience. This space can be virtual (internet) or mental. Part two — WHY — Explains why XD is growing so fast in different fields of communication. It connects experience design close to purpose of people and organizations. Part three — WHAT — Proposes the main topics of experience design as a task. Part four — HOW — Is a practical toolbox for experience designers and their clients. It contains TIPS & instruments for all major steps in the design. Optional: part five — NOW — What is our collective mission, where is the real fun?

Summary: "Experience Design, the enterprise of creating immersive worlds around people seems to be the biggest star in today's marketing firmament. No other medium is more promising in connecting people to stories, places and ideas. What is the story behind this movement? How did it evolve and what is the best way of navigating in this sector? In this revealing book, two pioneers reconstruct the past 25 years, showing how constructed experience came to be central in our lives. They arrive at an original conclusion: immersive experience design is not just the latest new media extension. It is related to our way of being, of finding our way in life. When used in the right way, it serves as an instrument for massive, multi agent change. 'The Art of Wonder' not only gives a thorough analysis of the psychological foundations of Experience Design and its rise into cultural and commercial realms, it also provides practical tips for how to build engaging worlds for your audiences. Larded with the light hearted history of their own XD-firm, one gets more than a feel for this way of work. From museums to theme parks and from A-brands to governments, Experience Design (XD) is paramount in today's creative industry. Imagination is becoming the ultimate canvas for connecting people to brands, stories, and places." --From vendor.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	NK1520 BAR (Browse shelf(Opens below))	1	Available		B05934

Part one — WHO — Introduces the authors and the major vantage point of the book: psychology. Experience design is defined as the design of immersive spaces so as to direct human experience. This space can be virtual (internet) or mental.

Part two — WHY — Explains why XD is growing so fast in different fields of communication. It connects experience design close to purpose of people and organizations.

Part three — WHAT — Proposes the main topics of experience design as a task.

Part four — HOW — Is a practical toolbox for experience designers and their clients. It contains TIPS & instruments for all major steps in the design.

Optional: part five — NOW — What is our collective mission, where is the real fun?

"Experience Design, the enterprise of creating immersive worlds around people seems to be the biggest star in today's marketing firmament. No other medium is more promising in connecting people to stories, places and ideas. What is the story behind this movement? How did it evolve and what is the best way of navigating in this sector? In this revealing book, two pioneers reconstruct the past 25 years, showing how constructed experience came to be central in our lives. They arrive at an original conclusion: immersive experience design is not just the latest new media extension. It is related to our way of being, of finding our way in life. When used in the right way, it serves as an instrument for massive, multi agent change. 'The Art of Wonder' not only gives a thorough analysis of the psychological foundations of Experience Design and its rise into cultural and commercial realms, it also provides practical tips for how to build engaging worlds for your audiences. Larded with the light hearted history of their own XD-firm, one gets more than a feel for this way of work. From museums to theme parks and from A-brands to governments, Experience Design (XD) is paramount in today's creative industry. Imagination is becoming the ultimate canvas for connecting people to brands, stories, and places." --From vendor.