Moomin Management : Redefining Generosity / Paul Savage and Janne Tienari.

By:

Savage, Paul, 1925-1987 [author.]

Contributor(s):

Tienari, Janne [author.]

Material type: Text

TextPublisher: Bristol, England : Bristol University Press, 2024Copyright date: 2024Edition: First editionDescription: 161 pagesISBN:

9781529240184

Subject(s):

Industrial management

LOC classification:

HD31 .S283 2024

Contents:

The Moomin Way — Birth (And Life) of Ideas — The ebb and flow of inspiration — Characters and stories that stand the test of time — Balancing between art and business — Branding: Larger than Life — A brand that is universally local — Protecting the brand while letting it blossom — Branding generously — Partnerships: Crossroads of Passions — An ecosystem built on passion — Sharing the passion in strategic partnerships — Partnering generously — Strategy: What's the Purpose? — Values as bridges from the past to the future — Doing strategy with love, equality, and courage — Sharpening the approach to sustainability — Strategizing generously — Technologies: Into Virtual Worlds — Expanding into the unknown — People, technologies, and magic — Digitalizing generously — People: It Is Alright to Be Broken — Members of the resilient organization unite! — All the brave people and their humour — Managing people generously — Let's Party! — References — Media materials on Moomin — Index.

Summary: Moomins, beloved troll creatures of Moominvalley, have captivated hearts worldwide since the 1940s. This book unveils the Moomin business management journey, from Tove Jansson's creations to a global art-based brand and a growing ecosystem of companies. Emphasising generosity as a key management principle, it champions caring for people as vital for a thriving organisation. Generosity, rooted in love, courage and belief in equality, shapes the Moomin ethos, underpinning not just the brand, but also strategic partnerships, engagement with technologies and the virtual world. Offering rare insights from the Moomin inner circle, this management guide advocates sustainable practices. It unveils the keys to a business devoted to comforting people and fostering good, inspiring a blueprint for lasting success.

List(s) this item appears in: GENEROSITY

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HD31 SAV (Browse shelf(Opens below))	1	Available		B07506

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Previous	HD31 RAW Introduction to management	HD31 ROB Management	HD31 ROB Management	HD31 SAV Moomin Management : Redefining Generosity	HD31 SCH Managing across cultures	HD31.2 SCA Management today : best practices for the modern workplace	HD31.2 SCA Management today : best practices for the modern workplace	Next

Includes bibliographical references and index.

The Moomin Way —
Birth (And Life) of Ideas —
The ebb and flow of inspiration —
Characters and stories that stand the test of time —
Balancing between art and business —

Branding: Larger than Life —
A brand that is universally local —
Protecting the brand while letting it blossom —
Branding generously —

Partnerships: Crossroads of Passions —
An ecosystem built on passion —
Sharing the passion in strategic partnerships —
Partnering generously —

Strategy: What's the Purpose? —
Values as bridges from the past to the future —
Doing strategy with love, equality, and courage —
Sharpening the approach to sustainability —
Strategizing generously —

Technologies: Into Virtual Worlds —
Expanding into the unknown —
People, technologies, and magic —
Digitalizing generously —

People: It Is Alright to Be Broken —
Members of the resilient organization unite! —
All the brave people and their humour —
Managing people generously —

Let's Party! —
References —
Media materials on Moomin —
Index.

Moomins, beloved troll creatures of Moominvalley, have captivated hearts worldwide since the 1940s.

This book unveils the Moomin business management journey, from Tove Jansson's creations to a global art-based brand and a growing ecosystem of companies. Emphasising generosity as a key management principle, it champions caring for people as vital for a thriving organisation.

Generosity, rooted in love, courage and belief in equality, shapes the Moomin ethos, underpinning not just the brand, but also strategic partnerships, engagement with technologies and the virtual world.

Offering rare insights from the Moomin inner circle, this management guide advocates sustainable practices. It unveils the keys to a business devoted to comforting people and fostering good, inspiring a blueprint for lasting success.