TikTok : creativity and culture in short video / D. Bondy Valdovinos Kaye, Jing Zeng, Patrik Wikström.

By:

Kaye, D. Bondy Valdovinos [author.]

Contributor(s):

Material type: Text

TextLanguage: English Series: Digital media and society seriesPublisher: Cambridge, UK ; Medford, MA, USA : Polity, 2022Copyright date: ©2022Description: ix, 251 pages : illustrations ; 22 cm Carrier type:

volume

ISBN:

9781509548927

Subject(s):

LOC classification:

HM743.T55 K39 2022

Contents:

Introduction: Creativity and Culture in Short Video — A Brief History of the Short Video Industry — The TikTok Platform Infrastructure — TikTok Communities — TikTok Activism — The TikTok Economy — TikTok Governance — The Future of TikTok.

Summary: Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry. In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms. This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HM743 KAY (Browse shelf(Opens below))	1	Available		B07545

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Previous								Next
Previous	HM742 BOY On display : Instagram, the self, and the city	HM742 STO TikTok boom	HM742 VEL Digital social research	HM743 KAY TikTok : creativity and culture in short video	HM753 BAV The power of us : harnessing our shared identities for personal and collective success	HM821 SIB You're about to make a terrible mistake! : how biases distort decision-making--and what you can do to fight them	HM831 BAK Marketing for social change : how to turn purpose into business and social impact	Next

Includes bibliographical references (pages 213-244) and index.

Introduction: Creativity and Culture in Short Video —
A Brief History of the Short Video Industry —
The TikTok Platform Infrastructure —
TikTok Communities —
TikTok Activism —
The TikTok Economy —
TikTok Governance —
The Future of TikTok.

Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry.

In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms.

This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.