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Branded beauty : how marketing changed the way we look / Mark Tungate.

By: Material type: TextTextPublication details: Philadelphia, PA : Kogan Page, c2011.Edition: First editionDescription: viii, 277 p. ; 24 cmISBN:
  • 9780749461812
Subject(s): LOC classification:
  • HD9970.5.C672 T86 2011
Contents:
Chasing Cleopatra — The glamour professionals — Out come the talons — The beauty queen of Corona — The French beauty factory — Giants in the bathroom — The Stardust factor — The five percent solution — The lure of luxury — How to launch a cream — The quest for eternal youth — Beauty goes global — A face in the crowd — Finding a niche — Beauty from shelf to street — Digital beauty — Under the knife — The new male order — Ethical, organic, and sustainable — The needle artists — The future of beauty.
Summary: Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.
List(s) this item appears in: BRANDING

Includes bibliographical references (p. [257]-258) and index.

Chasing Cleopatra — The glamour professionals — Out come the talons — The beauty queen of Corona — The French beauty factory — Giants in the bathroom — The Stardust factor — The five percent solution — The lure of luxury — How to launch a cream — The quest for eternal youth — Beauty goes global — A face in the crowd — Finding a niche — Beauty from shelf to street — Digital beauty — Under the knife — The new male order — Ethical, organic, and sustainable — The needle artists — The future of beauty.

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.

Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

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