Consumer behaviour : understanding consumers in a digital landscape / Jean-Eric Pelet.

By:

Pelet, Jean-Eric [author.]

Material type: Text

TextAnalytics: Show analyticsPublisher: New York : Kogan Page, 2025Edition: First editonDescription: xv, 325 pages, illustrationsISBN:

9781398618619

Subject(s):

Summary: With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include:- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.- Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.- Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HF5415.33 PEL (Browse shelf(Opens below))	1	Checked out	21/12/2025	B07514

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Previous	HF5415.32 SOL Fourth edition	HF5415.32 TWI Living it up : America's love affair with luxury	HF5415.33 BER The objects of affection : semiotics and consumer culture	HF5415.33 PEL Consumer behaviour : understanding consumers in a digital landscape	HF5415.33 SOL Comportamiento del consumidor	HF5415.33 SOL Comportamiento del consumidor	HF5415.33 SOL Comportamiento del consumidor	Next

Understanding consumer behaviour in the digital age —
The new era of consumer needs and motivations —
Psychological and social dynamics in consumer behaviour —
The science of digital learning and memory —
Building brand loyalty in the digital age —
The consumer decision making process —
Advancing consumer experiences in the digital world —
The power of online communities and social influence —
Ethical considerations in the consumer landscape —
The future of consumer behaviour in the digital era.

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include:- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.- Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.- Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.