Cosmetics Marketing : Strategy and Innovation in the Beauty Industry / Lindsay Karchin and Delphine Horvath.

By:

Karchin, Lindsay

Contributor(s):

Horvath, Delphine [author.]

Material type: Text

TextLanguage: English Publisher: London : Bloomsbury Visual Arts, 2023Distributor: London : Bloomsbury Publishing (UK), 2023Edition: First edtionDescription: viii, 195 pages : illustrationsISBN:

9781350299436

Subject(s):

LOC classification:

TP983 .K373 2023

Contents:

A Brief History of Makeup — Understanding the Cosmetics Market — Strategies in Cosmetics Marketing — Innovation and Evolution — Planning a Beauty Career — Makeup Theory and Approaches.

Summary: Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	TP983 KAR (Browse shelf(Opens below))	1	Available		B05612

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Previous	TN870 CAN Bits, bytes, and barrels : the digitial transformation of oil and gas	TOU LEO Toulouse métropole des réussites	TP370.9.C64 HIS Visualizing Taste	TP983 KAR Cosmetics Marketing : Strategy and Innovation in the Beauty Industry	TRAVEL - AFR 1 Zambia, Mozambique and Malawi	TRAVEL - AUS 1 Australia	TRAVEL - AUS 1 Vienna	Next

Includes bibliographical references and index.

A Brief History of Makeup
— Understanding the Cosmetics Market
— Strategies in Cosmetics Marketing
— Innovation and Evolution
— Planning a Beauty Career
— Makeup Theory and Approaches.

Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.