The fundamentals of branding / by Melissa Davis

By:

Davis, Melissa

Material type: Text

TextLanguage: English Publication details: Lausanne ; Worthing : AVA Academia, 2009Description: 183 pages : illustrations, portraits (color) ; 23 cmISBN:

9782940373987

Subject(s):

Branding (Marketing)

Summary: Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HD69.B7 DAV (Browse shelf(Opens below))	1	Checked out	06/12/2025	B06060

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Previous	HD62.7 SCA Essentials of entrepreneurship and small business management (2016)	HD62.7 STO Small business and entrepreneurship	HD69.B7 DAV More than a name : an introduction to branding	HD69.B7 DAV The fundamentals of branding	HD69.B7 FAT Culture-led brands : drive growth, build resilience and cultivate resonance	HD69.B7 MEL Brand global, adapt local : how to build brand value across cultures	HD69.B7 SHE A history of brands : origins of consumer markets	Next

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.

It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

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