Principles of marketing / Philip Kotler, Gary M. Armstrong, Sridhar Balasubramanian.

By:

Kotler, Philip [author]

Contributor(s):

Material type: Text

TextLanguage: English Analytics: Show analyticsPublisher: Upper Saddle River : Pearson, 2023Edition: Nineteenth edition; Global editionDescription: 1 online resource Carrier type:

online resource

ISBN:

9781292449333
9781292449401

Subject(s):

Online resources:

Click here to access online

Summary: Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Collection	Call number	URL	Copy number	Status	Date due	Barcode
eBook	TBS Barcelona	Core Textbooks		Link to resource	1	Available

Includes bibliographical references and index.

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.