Marketing artificial intelligence : AI, marketing, and the future of business / Paul Roetzer with Mike Kaput.

By:

Roetzer, Paul, 1978- [author.]

Contributor(s):

Kaput, Mike [author.]

Material type: Text

TextLanguage: English Publisher: Dallas, TX : Matt Holt Books, [2022]Description: 240 pages : illustrations ; 24 cmISBN:

9781637740798
1637740794

Subject(s):

LOC classification:

HF5415 .R56653 2022

Summary: Artificial intelligence is projected to generate trillions of pounds in value for businesses and the wider economy, yet many marketers still struggle to grasp what it is and how it can be applied effectively in their work. The reality is that AI has the potential to transform everything. While AI-driven marketing technologies may never fully deliver the science-fiction vision of autonomous, self-improving systems, even modest applications of AI can significantly enhance productivity, efficiency and overall performance. Paul Roetzer, Founder and CEO of the Marketing AI Institute, and Mike Kaput, its Chief Content Officer, combine their expertise to demonstrate how marketers can embrace AI and turn it into a genuine source of competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with practitioners, executives, engineers and entrepreneurs. Roetzer and Kaput set out both the current potential of AI and a near future in which marketers and machines collaborate to deliver personalised campaigns of unprecedented sophistication with remarkable simplicity. As the volume of data grows exponentially, marketers’ ability to cut through the noise and turn information into actionable intelligence remains constrained. This book shows you how to make overcoming that challenge your superpower. Marketing Artificial Intelligence is a practical blueprint for understanding and applying AI, providing marketers with the knowledge and confidence to stay ahead in a rapidly changing industry.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HF5415 ROE (Browse shelf(Opens below))	1	Available		B05637

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Previous	HF5415 PAN Technology and Innovation for Marketing	HF5415 PRI Foundations of marketing	HF5415 PRI Foundations of marketing	HF5415 ROE Marketing artificial intelligence : AI, marketing, and the future of business	HF5415.12.I8 RIV Corporate heritage marketing : using the past as a strategic asset /	HF5415.122 BUR A practitioner's guide to account-based marketing : accelerating growth in strategic accounts	HF5415.123 CLO Integrated advertising, promotion, and marketing communications	Next

Includes bibliographical references and index.

Artificial intelligence is projected to generate trillions of pounds in value for businesses and the wider economy, yet many marketers still struggle to grasp what it is and how it can be applied effectively in their work.

The reality is that AI has the potential to transform everything.

While AI-driven marketing technologies may never fully deliver the science-fiction vision of autonomous, self-improving systems, even modest applications of AI can significantly enhance productivity, efficiency and overall performance.

Paul Roetzer, Founder and CEO of the Marketing AI Institute, and Mike Kaput, its Chief Content Officer, combine their expertise to demonstrate how marketers can embrace AI and turn it into a genuine source of competitive advantage.

Marketing Artificial Intelligence draws on years of research and dozens of interviews with practitioners, executives, engineers and entrepreneurs. Roetzer and Kaput set out both the current potential of AI and a near future in which marketers and machines collaborate to deliver personalised campaigns of unprecedented sophistication with remarkable simplicity.

As the volume of data grows exponentially, marketers’ ability to cut through the noise and turn information into actionable intelligence remains constrained. This book shows you how to make overcoming that challenge your superpower.

Marketing Artificial Intelligence is a practical blueprint for understanding and applying AI, providing marketers with the knowledge and confidence to stay ahead in a rapidly changing industry.