Marketing research : an applied orientation / Naresh K. Malhotra.

By:

Malhotra, Naresh K [author]

Material type: Text

TextLanguage: English Publication details: New York, NY : Pearson, 2019.Edition: Seventh editionDescription: xxvi, 856 pages : illustrations (color) ; 29 cmISBN:

9781292265636

Subject(s):

LOC classification:

HF5415.2 .M29 2019

Summary: For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HF5415.2 MAL (Browse shelf(Opens below))	1	Checked out	20/12/2025	B07701

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Previous	HF5415.2 MAL Investigación de mercados : conceptos esenciales	HF5415.2 MAL Essentials of marketing research : a hands-on orientation	HF5415.2 MAL Marketing research : an applied approach	HF5415.2 MAL Marketing research : an applied orientation	HF5415.2 SIL The essentials of marketing research	HF5415.2 WRE Marketing research : text and cases	HF5415.3 BEA Handbook of marketing scales : multi-item measures for marketing and consumer behavior research	Next

Includes bibliographical references and index.

For undergraduate and graduate courses in marketing research.

With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.