What becomes an icon most / Douglas B. Holt

By:

Holt, Douglas B

Material type: Text

TextLanguage: English Publication details: Harvard Business Review 2003ISBN:

0017-8012

Subject(s):

Online resources:

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Summary: This article discusses how some brands become icons, having the power to maintain a hold on the marketplace for many years. The most successful brands create myths, most often in the U.S. by creating an intimate and credible relationship with the desire of Americans to be rebels.

Holdings
Item type	Current library	Call number	URL	Status	Date due	Barcode
Academic Article	TBS Barcelona		Link to resource	Available

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This article discusses how some brands become icons, having the power to maintain a hold on the marketplace for many years. The most successful brands create myths, most often in the U.S. by creating an intimate and credible relationship with the desire of Americans to be rebels.

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