A cross-national assessment of the values of Latin America managers : contrasting hues or shades of gray? / T. Lenartowicz, T., James Patrick Johnson.

By:

Lenartowicz, T [author]

Contributor(s):

Johnson, James Patrick [author]

Material type: Text

TextLanguage: English Publication details: Journal of International Business Studies, 2003Description: 266-281 pagesISSN:

1478-6990
0047-2506

Subject(s):

Online resources:

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Summary: We draw upon studies from the social sciences to develop and test hypotheses about similarities and differences in the importance of values among managers in 12 Latin American countries. Using the Rokeach Value Survey, data from 1015 owner-managers of small businesses indicated convergence among values relating to group interests, but significant variation among values serving individual interests. In addition, several groups of countries were identified as culturally similar, whereas Brazil and Mexico remained culturally discrete. The results suggest that common perceptions of Latin America as a culturally homogeneous region are stereotypical and incorrect, and that divergence in the importance of values can explain differences in business phenomena across the region.

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Academic Article	TBS Barcelona	Core Textbooks		Link to resource	Available		5223

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We draw upon studies from the social sciences to develop and test hypotheses about similarities and differences in the importance of values among managers in 12 Latin American countries. Using the Rokeach Value Survey, data from 1015 owner-managers of small businesses indicated convergence among values relating to group interests, but significant variation among values serving individual interests. In addition, several groups of countries were identified as culturally similar, whereas Brazil and Mexico remained culturally discrete. The results suggest that common perceptions of Latin America as a culturally homogeneous region are stereotypical and incorrect, and that divergence in the importance of values can explain differences in business phenomena across the region.

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