Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Thousand Oaks, Calif. : SAGE, c2011.Edition: Third EditionDescription: xiv, 603 p. ; 29 cmISBN:

9781412980180 (cloth)
1412980186 (cloth)

Subject(s):

LOC classification:

HF5415.3 .B323 2011

Contents:

Criteria for Scale Deletions/Additions — Search Procedures — Format of the Book and Presentation of Measures — Caveats and Cautions — Evaluation of Measures — Reliability — Construct Validity — Other Issues to Consider — Summary — References. Traits and Individual Difference Variables — Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept — Scales Related to Consumer Compulsiveness and Impulsiveness — Scales Related to Country Image and Affiliation — Scales Related to Consumer Opinion Leadership and Opinion Seeking — Scales Related to Innovativeness — Scales Related to Consumer Social Influence. Values and Goals — General Values — Appendix to General Values — Values Related to Environmentalism and Socially Responsible Consumption — Values Related to Materialism and Possessions/Objects — Appendix to Materialism and Possessions/Objects — Values Related to Goal Orientations and Planning. Involvement, Information Processing, and Affect — Involvement General to Several Product Classes — Purchasing Involvement — Scales Related to Information Processing: Optimal Stimulation Measures — Scales Related to Processing Style — Scales Related to Affect. Reactions to Marketing Stimuli — Measures Related to Ad Emotions and Ad Content — Measures Related to Brand/Product Responses and Shopping Styles — Measures Related to Pricing Responses. Attitudes About the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies, and the Marketplace — Consumer Attitudes Toward Business Practices and Marketing — Scales Related to Post-Purchase Behavior: Consumer Discontent — Business Attitudes Toward the Marketplace. Sales, Sales Management, Organizational Behavior, and Interfirm-Intrafirm Issues — Job Satisfaction Measures — Role Perceptions/Conflict — Job Burnout/Tension — Performance Measures — Control and Leadership — Organizational Commitment — Sales/Selling Approaches — Inter-/Intrafirm Issues of Influence and Power — Other Measures Related to Interfirm Issues — Index.

Summary: The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. Key Features More than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research. More than 70 new scales have been added to the Third Edition. New scales were selected based upon actual usage and citations by researchers in articles where a major objective was scale development. Each scale is prefaced by the same information. Details are provided of construct, description, development, samples, validity, scores, sources, references, and other evidence. The book includes a number of measures that have been used in several studies. The volume serves as a guide to the literature and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs.

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Title notes ( 3 )

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HF5415.3 BEA (Browse shelf(Opens below))	1	Available		B09003

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Includes bibliographical references and index.

Criteria for Scale Deletions/Additions — Search Procedures — Format of the Book and Presentation of Measures — Caveats and Cautions — Evaluation of Measures — Reliability — Construct Validity — Other Issues to Consider — Summary — References.

Traits and Individual Difference Variables — Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept — Scales Related to Consumer Compulsiveness and Impulsiveness — Scales Related to Country Image and Affiliation — Scales Related to Consumer Opinion Leadership and Opinion Seeking — Scales Related to Innovativeness — Scales Related to Consumer Social Influence.

Values and Goals — General Values — Appendix to General Values — Values Related to Environmentalism and Socially Responsible Consumption — Values Related to Materialism and Possessions/Objects — Appendix to Materialism and Possessions/Objects — Values Related to Goal Orientations and Planning.

Involvement, Information Processing, and Affect — Involvement General to Several Product Classes — Purchasing Involvement — Scales Related to Information Processing: Optimal Stimulation Measures — Scales Related to Processing Style — Scales Related to Affect.

Reactions to Marketing Stimuli — Measures Related to Ad Emotions and Ad Content — Measures Related to Brand/Product Responses and Shopping Styles — Measures Related to Pricing Responses.

Attitudes About the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies, and the Marketplace — Consumer Attitudes Toward Business Practices and Marketing — Scales Related to Post-Purchase Behavior: Consumer Discontent — Business Attitudes Toward the Marketplace.

Sales, Sales Management, Organizational Behavior, and Interfirm-Intrafirm Issues — Job Satisfaction Measures — Role Perceptions/Conflict — Job Burnout/Tension — Performance Measures — Control and Leadership — Organizational Commitment — Sales/Selling Approaches — Inter-/Intrafirm Issues of Influence and Power — Other Measures Related to Interfirm Issues — Index.

The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research.

Key Features

More than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate instruments for survey research.
More than 70 new scales have been added to the Third Edition. New scales were selected based upon actual usage and citations by researchers in articles where a major objective was scale development.
Each scale is prefaced by the same information. Details are provided of construct, description, development, samples, validity, scores, sources, references, and other evidence.
The book includes a number of measures that have been used in several studies. The volume serves as a guide to the literature and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity.
This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs.