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Email marketing rules

Contributor(s): Material type: TextTextLanguage: English Publication details: , 2014Edition: 2ª edDescription: 322 pages : illustrations ; 21 cmISBN:
  • 9781500981976
Subject(s):
Contents:
Part I : the rules -- Fundamental imperatives ---- Practice guidelines ---- Part II : the interconnections ---- Subscriber lifestyle ---- Permission ---- List growth ---- Inbox placement ---- Relevance ---- Email interaction ---- Rendering ---- Email frequency ---- Part III : the future ---- The only constant..--
Summary: 'Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concept and principles.' -- Back Cover
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5415.1265 WHI (Browse shelf(Opens below)) Available B04682

Part I : the rules -- Fundamental imperatives ---- Practice guidelines ---- Part II : the interconnections ---- Subscriber lifestyle ---- Permission ---- List growth ---- Inbox placement ---- Relevance ---- Email interaction ---- Rendering ---- Email frequency ---- Part III : the future ---- The only constant..--

'Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concept and principles.' -- Back Cover

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