Strategic management and competitive advantage : concepts and cases / Barney, Jay B., Hesterly, William S.

By:

Barney, Jay B [author]

Contributor(s):

Hesterly, William S [author]

Material type: Text

TextLanguage: English Publication details: Upper Saddle River, NJ : Pearson Education, 2008.Edition: Second edition.Description: xv, 380 pages, 267 variously numbered pages : illustrations (some color) ; 25 cm.ISBN:

9780131355026

Subject(s):

LOC classification:

HD30.28 .B36834 2008

Contents:

Pt. 1. The tools of strategic analysis — 1. What is strategy and the strategic management process? — 2. Evaluating a firm’s external environment — 3. Evaluating a firm’s internal capabilities — pt. 2. Business level strategies — 4. Cost leadership — 5. Product differentiation — pt. 3. Corporate strategies — 6. Vertical integration — 7. Corporate diversification — 8. Organizing to implement corporate diversification — 9. Strategic alliances — 10. Mergers and acquisitions.

Courses that have reserved this title:

B3ASP FLM: Marketing Strategic Approach

Summary: For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	TBS Barcelona	Core Textbooks	HD30.28 BAR (Browse shelf(Opens below))	Not for loan		B00850
Book	TBS Barcelona	Core Textbooks	HD30.28 BAR (Browse shelf(Opens below))	Available		B00849

Browsing TBS Barcelona shelves, Collection: Core Textbooks Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HD30.28 BAR Strategic management and competitive advantage : concepts and cases	HD30.28 BAR Strategic management and competitive advantage : concepts and cases	HD30.28 BAR Strategic management and competitive advantage : concepts and cases	HD30.28 BAR Strategic management and competitive advantage : concepts and cases	HD30.28 BUN The art of action : how leaders close the gaps between plans, actions, and results	HD30.28 EIB Business development : a market-oriented perspective	HD30.28 GHE Strategy and the business landscape	Next

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

B3ASP FLM: Marketing Strategic Approach