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The product manager's field guide by Series: Business/Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: McGraw-Hill, 2003
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.15 GOR.
Marketing by Series: Entreprise
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Vuibert, 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 HEL.
Creating powerful brands by
Edition: 4ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Routledge, 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 DEC.
Product strategy and management by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Prentice Hall, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.15 BAK.
The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer, Vincent Bastien by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia, PA ; New Delhi : Kogan Page, 2012.
Availability: Items available for loan: TBS Barcelona (7)Call number: HD9999 KAP, HD9999 KAP, HD9999 KAP, HD9999 KAP, HD9999 KAP, HD9999 KAP, HD9999 KAP.
Innovation management and new product development / Paul Trott, Portsmouth Business School. by Series: Always learning
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: Harlow, England : Pearson, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HD45 TRO.
The practitioner's guide to product management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Piatkus, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.15 BUS.
The art of luxury selling by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Tredition, 20160
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 ARI.
Storytelling : branding in practice / Klaus Fog [and three others]. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: Danish
Publication details: London ; New York : Springer Heidelberg, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 FOG.
Building a storybrand : clarify your message so customers will listen / Donald Miller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: [New York, NY] : HarperCollins Leadership, an imprint of HarperCollins, [2017].
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 MIL.
Brand desire by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Bloomsbury Information, 2016
Availability: Not available: TBS Barcelona: Checked out (1).
The product manager interview by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Seattle, WA Impact Interview, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.15 LEW.
Strategic brand management (2020, 5 global ed.) by
Edition: Fifth global edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Education, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KEL.
Adding prestige to your portfolio by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page, 2021
Availability: No items available.
Adding prestige to your portfolio : how to use the creative luxury process to develop products everyone wants / Drew Boyd. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: London ; New York : Kogan Page, [2021]
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999.L852 BOY.
Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. by
Edition: Second edition, [Revised & expanded].
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, N.J. : Wiley, [2009]
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.15 MOR.
Data-driven customer experience transformation : optimize your omnichannel approach / Mohamed Zaki. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Kogan Page, 2025
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.5 ZAK.
The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer and Vincent Bastien. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Kogan Page, 2025
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 KAP.
Brand global, adapt local : how to build brand value across cultures / Katherine Melchior Ray with Nataly Kelly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY, Kogan Page, 2025
Availability: Items available for loan: TBS Barcelona (1)Call number: HD69.B7 MEL.
Just evil enough : the subversive marketing handbook / Alistair Croll, Emily Ross. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Whitefox Publishing, 2025
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 CRO.
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