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Building a storybrand : clarify your message so customers will listen / Donald Miller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: [New York, NY] : HarperCollins Leadership, an imprint of HarperCollins, [2017].
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 MIL.
Guerrilla marketing by
Edition: 4th ed., Completely updated and expanded ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Houghton Mifflin, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 CON.
Communicating fashion brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Routledge, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HF6161.C44 HUG.
The age of addiction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: The Belknap Press of Harvard University Press, 2019
Availability: Items available for loan: TBS Barcelona (1)Call number: RC533 COU.
Influencer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Citadel Press, Kensington Publishing Corp., 2018
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 HEN.
Strategic brand management (2020, 5 global ed.) by
Edition: Fifth global edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Education, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KEL.
Publicidad on line by Series: Libros profesionales de empresa
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: ESIC, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HF6146.I58 ROD.
The psychology of advertising by
Edition: Third edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Routledge, 2021
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5822 FEN.
Lists:
The Attention Economy and How Media Works by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Palgrave Macmillan, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5826.5 NEL.
Innovation in branding and advertising communication / edited by Mas-Manchón, Lluís by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2021
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.123 MAS.
Maximizing lead generation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indianapolis, Ind. : Que, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5438.4 STE.
Advertising : information or manipulation? / Nancy Day. by Series: Issues in focus (Hillside, N.J.) | Issues in focus
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Pre-adolescent;
Language: English
Publication details: Springfield, N.J. : Enslow Publishers, 1999.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5829 DAY.
Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Prentice Hall, c2012
Availability: Items available for loan: TBS Barcelona (1)Call number: SOON AVAILABLE.
Publicidad, promoción y comunicación integral en marketing / Kenneth E. Clow, Donald Baack; translated by María del Pilar Carril Villarreal by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México D.F. : Pearson Educación, 2010
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.123 CLO, HF5415.123 CLO.
Persuasive online copywriting : how to take your words to the bank / Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Austin, TX : Wizard Academy Press 2003
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 EIS.
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