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Ethics and manipulation in advertising : answering a flawed indictment / Michael J. Phillips. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Westport, CT : Quorum, 1997.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5822 PHI.
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Maximizing lead generation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Indianapolis, Ind. : Que, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5438.4 STE.
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Advertising : information or manipulation? / Nancy Day. by Series: Issues in focus (Hillside, N.J.) | Issues in focus
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Pre-adolescent;
Language: English
Publication details: Springfield, N.J. : Enslow Publishers, 1999.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5829 DAY.
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Prentice Hall, c2012
Availability: Items available for loan: TBS Barcelona (1)Call number: SOON AVAILABLE.
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Publicidad, promoción y comunicación integral en marketing / Kenneth E. Clow, Donald Baack; translated by María del Pilar Carril Villarreal by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México D.F. : Pearson Educación, 2010
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.123 CLO, HF5415.123 CLO.
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Persuasive online copywriting : how to take your words to the bank / Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Austin, TX : Wizard Academy Press 2003
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 EIS.
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Was 9.99, now 6.99 / Frédéric Beigbeder : a novel by
Material type: Text Text; Literary form: Novels ; Audience: General;
Language: English
Publication details: Picador London 2002
Availability: Items available for loan: TBS Barcelona (3)Call number: P-EN BEI, P-EN BEI, P-EN BEI .
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. by
Edition: Tenth edition ;Indian edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Tamil Nadu, India : Pearson India Education Services, 2016
Other title:
  • Advertising and IMC
  • Advertising and integrated marketing communication
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 MOR.
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No cover image available
Creative review.
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Publication details: [London] : Marketing Week, spring 1980-; [London] : Centaur Communications, 1994-
Other title:
  • CR
  • Marketing Week's Creative Review
Online access:
Availability: Not available: TBS Barcelona: Reference Only (1).
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Lürzer's Archive : L[A]. by
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Language: English
Publication details: Frankfurt ; Salzburg ; Vienna : Lürzer GmbH, 1985-
Other title:
  • L[A]
  • Luerzer’s Archive
  • Lürzer's int'l archive: advertising worldwide
Online access:
Availability: No items available.
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Universal principles of branding : 100 key concepts for defining, building, and delivering brands / Mark Kingsley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Beverly, MA : Quarto Publishing Group, 2023
Other title:
  • One hundred key concepts for defining, building, and delivering brands
  • A hundred key concepts for defining, building, and delivering brands
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KIN.
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Goodvertising : creative advertising that cares / Thomas Kolster. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thames & Hudson, 2012
Other title:
  • Creative advertising that cares
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5831 KOL SOON AVAILABLE.
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Day trading attention : how to actually build brand and sales in the new social media world / Gary Vaynerchuk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Harper Business, an imprint of HarperCollins Publishers, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 VAY.
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Creative advertising concept and copy : a practical, multidisciplinary approach / Georgia-Zozeta Miliopoulou. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English
Publication details: Abingdon, England ; New York NY : Routledge, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 MIL.
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Designing brand identity : a comprehensive guide to the world of brands and branding / Alina Wheeler, Rob Meyerson. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, NJ : John Wiley & Sons, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HD69.B7 WHE.
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