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Brand management : co-creating meaningful brands / Michael Beverland, Pinar Cankurtaran. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA: Sage Publications, 2024.
Availability: Items available for loan: TBS Barcelona (3)Call number: HF5415.1255 BEV, HF5415.1255 BEV, HF5415.1255 BEV.
Designing brand identity : a comprehensive guide to the world of brands and branding / Alina Wheeler, Rob Meyerson. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, NJ : John Wiley & Sons, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HD69.B7 WHE.
Branding and product design : an integrated perspective / Monika Hestad.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Abingdon, England ; New York, NY : Routledge, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 HES.
Designing luxury brands : the art and science of creating game-changers / Diana Derval. by Series: Management for professionals
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Cham : Springer, [2024]Copyright date: ©2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 DER.
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