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Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. by
Edition: Second edition, [Revised & expanded].
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, N.J. : Wiley, [2009]
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.15 MOR.
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