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		No cover image available Reconciling the tension between consistency and relevance: Design thinking as a mechanism for brand ambidexterity. / Beverland, M. B., Wilner, S. J., & Micheli, P. by Beverland, Michael Wilner, Sarah J. S Micheli, Pietro Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Journal of the Academy of Marketing Science 2015 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available Patterns in Strategy Formation / Henry Mintzberg by Mintzberg, Henry Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Management Science 1978 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available Strategies for Diversification. / H. Igor Ansoff by Ansoff, H. Igor Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Harvard Business Review 1957 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available What Is Strategy? / Michael E. Porter by Porter, Michael E, 1947- Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Harvard Business Review 1996 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available More Than Fit : Brand Extension Authenticity / Susan Spiggle, Hang T. Nguyen, and Mary Caravella by Spiggle, Susan Nguyen, Hang T Caravella, Mary Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Journal of Marketing Research (JMR) 2012 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available Using organization structure to buffer political ties in emerging markets: : A case study / Marleen Dieleman, Jean J. Boddewyn by Dieleman, M Boddewyn, J.J Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Organization Studies 2012 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available Corporate Political Strategy Formulation : A Model of Approach, Participation, and Strategy Decisions / Amy J. Hillman, Michael A. Hitt by Hillman, Amy J Hitt, Michael A Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: The Academy of Management Review 1999 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available Conceptualizing Brazilian multiple and fluid cultural profiles / Miguel P. Caldas. by Caldas, Miguel P [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Management Research: Journal of the Iberoamerican Academy of Management, 2006 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available Cheers in China! International marketing strategies of Spanish wine exporters / Noelia Jiménez-Asenjo, Diana A. Filipescu. by Jiménez-Asenjo, Noelia [author] Filipescu, Diana A [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: International Business Review 2019 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)

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