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Consumer behavior by
Edition: 11th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Education, 2015
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.32 SCH, HF5415.32 SCH. Not available: TBS Barcelona: Reference Only (1).
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Trade marketing by Series: Empresa & Gestión
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Pirámide, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.6 LAB.
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The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia ; New Delhi : Kogan Page, 2012
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Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.1255 KAP, HF5415.1255 KAP. Not available: TBS Barcelona: Reference Only (1).
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The road to luxury by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2015
Availability: Items available for loan: TBS Barcelona (2)Call number: HD9999 SOM, HD9999 SOM. Not available: TBS Barcelona: Reference Only (1).
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Luxury essentials by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: University of Mainz. Center for Research on Luxury, 2015
Availability: Items available for loan: TBS Barcelona (2)Call number: HD9999 LAN, HD9999 LAN. Not available: TBS Barcelona: Reference Only (1).
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Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom ; with introduction by Morgan Spurlock. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Crown Business, 2011.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 LIN.
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The art of SEO by
Edition: 3ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: O'Reilly, 2015
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 ENG.
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B2B brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Springer, 2006
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KOT.
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Fashion brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page, 2012
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 TUN.
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How brands become icons by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harvard Business School Press, 2004
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 HOL.
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What great salespeople do by Series: Sales
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: McGraw-Hill, 2012
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5438.25 BOS.
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Traction by Series: Business
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Penguin, 2015
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Availability: Items available for loan: TBS Barcelona (1)Call number: HD62.5 WEI. Not available: TBS Barcelona: Reference Only (1).
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Jab, jab, jab, right hook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: , 2013
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Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.1265 VAY, HF5415.1265 VAY. Not available: TBS Barcelona: Reference Only (1).
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England : Pearson Education, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 CHO.
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Relationship marketing by
Edition: 4ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Prentice Hall, 2011
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.55 EGA.
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Retail management : a strategic approach / Barry Berman, Joel R. Evans by
Edition: 12th ed. ; International edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England : Pearson Education, 2013
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5429 BER.
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Cases in marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2012
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 CLO.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: Seventh global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England : Pearson Education, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.123 CLO.
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Big data, penser l'homme et le monde autrement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Le Passeur, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HD30.2 BAB.
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